Entercom, AccuWeather OK Digital Content Partnership


Will it rain or snow in the coming days? Is the heat wave and fire danger set to end soon in California?

Answers to these questions are being provided to consumers of Entercom Communications radio station websites thanks to a digital content integration agreement now finalized with AccuWeather.

The partnership brings the AccuWeather widget to the company’s 235 radio station microsites housed within its Radio.com platform.

The widget will provide current temperature, precipitation, and high and low temperatures  and will direct users to the AccuWeather website for more detailed and extensive forecasts.

The deal extends a long-standing relationship dating to the 1990s at former CBS Radio spoken word stations WINS-AM in New York, WWJ-AM in Detroit, KDKA-AM in Pittsburgh and KMOX-AM in St. Louis.