For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across 31 markets and 42 NBCU and Telemundo-owned stations, with plans to move to 18+ guarantees on all buys.
There’s more: In collaboration with InnovidXP, NBCU has rolled out new impact and incrementality metrics, giving local marketers real-time, outcome based KPIs across platforms.
It puts increased pressure on Nielsen, despite a recent Media Rating Council accreditation gain.
