Just how significant was Political revenue for The E.W. Scripps Co. in the third quarter of 2024? The company expects total 2024 presidential-year political advertising revenue in the Local Media division to reach at least $340 million — a record level that far exceeded the guidance the publicly traded company led by President/CEO Adam Symson shared in August.
But, how did the company that’s reinventing its Scripps News brand and building out local sports across its platform of broadcast TV stations perform on the whole in Q3?
The performance was good, but investors were hardly pleased, resulting in a severe drop in value for Scripps’ stock.
