It’s betting season … sort of. With NCAA college football and the National Football League each kicking off their 2024 seasons and Major League Baseball heading into playoff mode, wage making is likely to increase.
DraftKings wants it to be the place where those wishing to make a bet on a sports outcome will go with their dollars.
Where is DraftKings, the former owner of VSiN, taking its dollars?
Look no further than Spot Cable, where it now appears in the Spot Ten for the week ending September 8.
Given the continued presence of sports across the MVPD channel lineup, even with the rise of apps and shift of content to over-the-air channels (most of which are viewable on a MVPD’s local lineup), the 48,311 spots last week detected by Media Monitors show the value of cable to DraftKings.
Meanwhile, the spot TV story is a bit different, with pharma brand Dupixent dominating as QSR Wendy’s promotes its “saucy nuggs” with a big ramp-up of spot activity.
Morgan & Morgan, the accident attorney specialist, is also a strong player at Spot TV.
