DraftKings and Dan Le Batard’s Meadowlark Media are extending their multiyear partnership, reaffirming their content distribution and sponsorship agreement that began in 2021. Under the renewed deal, the two companies will continue to collaborate on distribution across multiple platforms.
The Dan Le Batard Show with Stugotz, once an ESPN staple, is now carried on DraftKings Network, HBO Max, Peacock, and various FAST channels. The deal also includes Le Batard & Friends Network shows South Beach Sessions, Mystery Crate, Nothing Personal with David Samson, and a forthcoming football-themed program. DraftKings will retain exclusive advertising and sponsorship sales rights for all shows under the Meadowlark banner.
Meadowlark, founded by Le Batard, now produces over 30 hours of weekly programming, generating views across YouTube, podcast networks, and streaming services such as Twitch and Peacock. As of 2025, the partnership has helped DraftKings introduce more than 120 brands to Meadowlark content through a variety of integrations, including social-first campaigns, live event sponsorships, and in-show activations.
Le Batard stated, “DraftKings is the best teammate we’ve ever had. The media industry is quaking everywhere, but we know we have the kind of support no one else in our business can claim, a backing that allows us to be fearless as we insist on changing the tired media industry standard together. Freedom without fear has always been vital to us. We’re very lucky to have a teammate who not only understands that but emboldens it. They’ve helped us build everything from a map to a playground, and we’re thrilled to keep building and conquering new worlds with them.”
DraftKings Chief Marketing Officer Stephanie Sherman added, “Meadowlark Media has achieved remarkable success, thriving in an ever-evolving and highly competitive industry. That success is a direct reflection of the exceptional talent they’ve brought together and their unwavering commitment to delivering engaging, high-quality content every single day. We are proud to share in their success and look forward to unlocking new and exciting opportunities over the course of this renewal.”
