DNA named AOR for Simple Mobile


DNA Seattle, an independent marketing communications firm, has been named agency of record for Simple Mobile (http://www.mysimplemobile.com), a new MVNO (Mobile Virtual Network Operator) founded by executives from some of the nation’s largest wireless companies to revolutionize the unlimited prepaid wireless market.

DNA is responsible for Simple Mobile’s national advertising and integrated brand strategy as the new company sets out to change the wireless market with a SIM card program that delivers affordable, unlimited access. Simple Mobile, based in Orange County, Calif., launched November 16 in all major U.S. markets, as well as Puerto Rico and Hawaii.