Disney to launch “XD” channel for boys


Disney will launch Disney XD, a boy-focused, girl inclusive entertainment brand for kids age 6-14, with a 24-hour, ad-supported basic cable network as its centerpiece, on 2/13 (12:00 midnight, ET/PT). The Disney XD brand premieres with Disney’s hit comedy series "Phineas and Ferb” and is highlighted by the debut of "Aaron Stone" (7:00 p.m., ET/PT), an original action-adventure series about a champion video game player who, in a popular game called Hero Rising, uses a crime-fighting avatar named Aaron Stone – at least until the game’s billionaire creator asks him to become the real-life Aaron Stone.Content will have themes of adventure, accomplishment, gaming, music and sports (developed with ESPN).

Also debuting in February is the immersive online and mobile game experience, Disney XD.com, an new entertainment choice with numerous games, exclusive video, fan pages, community elements and a unique personalization feature through which users can create a 3D avatar (complete with "personalities" and "emotions") that represents them across the site.
Disney XD will reach over 72 million households via its basic cable affiliates.