When one thinks of Discovery Inc., they’d likely think of its array of cable TV networks in both Spanish and English. Who knew the company would have an interest in a magazine devoted to the game of fairways, links and sandtraps.
Discovery has acquired Golf Digest from Condé Nast in a deal that extends Discovery’s golf media business to the U.S. market.
As such, the deal adds Golf Digest to GOLFTV’s offerings, which include the PGA Tour and European events. GOLFTV also airs the Masters Tournament in select territories outside of the U.S.
The news comes as Discovery and the PGA Tour expand their 12-year strategic partnership with a new content and sales relationship in the U.S. “The organizations will deepen their partnership and join forces to create the largest digital network in golf with a one-stop activation platform for advertisers to engage with fans and players,” Discovery said.
Tiger Woods is also involved. Discovery seeks to optimize its exclusive global partnership with Woods across Golf Digest and the PGA TOUR platforms. GOLFTV is collaborating with Woods on a range of content, such as “deep-dive instruction to help players improve their game, which began filming last month.
On the print side, Golf Digest’s editorial team will join Discovery Golf under the continued leadership of its editor-in-chief, Jerry Tarde, who also will serve as Global Head of Strategy and Content for Discovery Golf.
