Premiere Choice: vCreative’s New SVP/Sales


Media workflow solutions provider vCreative has appointed Mary DelGrande as Senior Vice President of Sales.

DelGrande joins vCreative after 20 years with Premiere Networks where, most recently, she was Vice President of Affiliate Sales, responsible for selling programs, services, research and digital technology brands to radio groups and stations.

DelGrande reports directly to vCreative’s President, Susie Hedrick, and will be charged with building and leading the Sales and Marketing team as well as overseeing the Client Services team.

vCreative CEO Jinny Laderer said, “Mary has worked with media companies her entire career and she really understands our clients’ challenges and how to best address them. Beyond that, there is just something about Mary that everyone loves! She is fun, driven and a proven problem solver. She is a perfect fit for our team as we continue to broaden our footprint in Radio, TV, Network and Digital.”

DelGrande added, “This is an opportunity I couldn’t pass up. vCreative has a stellar reputation and products that customers love. vCreative’s commitment to the industry is phenomenal, and I can’t wait to be a part of the team!”