Global, the Media & Entertainment group that wanted a big stake in iHeartMedia but relented, has selected a new Programmatic and Data Director for its ad platform DAX.
An established leader in the digital media community, Mia Mulch brings more than 15 years of experience to the position, most recently as Managing Director for Omnicom Media Group’s programmatic division in the U.K. There, she led the business’s growth and innovation, delivering product differentiation to clients, and established an inventory team to strengthen connections between publishers and advertisers in programmatic media.
Mulch will join Global next month to lead DAX’s international programmatic and data projects, reporting to Mark Halliday, Director of DAX.
Mike Gordon, Global’s Chief Commercial Officer, said, “Mia will be a fantastic addition to our world-class team and will be instrumental in helping DAX deliver its ambitious plans, across multiple territories, in the year ahead.”
Mulch added, “I am thrilled to be joining the DAX team to help grow the programmatic and data capabilities for advertisers across markets. With the continued growth of digital audio and podcast consumption, and with outdoor advertising increasingly becoming programmatically traded, it’s an exciting time to join such an ambitious company and to have an opportunity to grow, innovate and lead in this space.”
