Radio Hurt By ‘Woeful Lack Of Industry Advocacy’

By Adam R Jacobson
RBR + TVBR

Radio is the best bang for the buck.

Radio has tremendous ROI.

Radio is a medium that consumers stick with.

Is any CMO or brand manager listening?

Entercom President/CEO David Field certainly hopes so, as he assailed Madison Avenue for spending “hundreds of billions of dollars” on media “that reach fewer people for shorter periods of time, charge more and deliver lower ROI.”

In making the comments during Wednesday’s Q4 and Full-Year 2016 conference call with investors, Field also gave a tip of the hat to the nation’s No. 1 radio company by number of stations — iHeartMedia — head of their Feb. 23 Q4 and FY 2016 earnings release.