'Dateline NBC' carries NBC on Friday for a win


At 8 p.m. ET, “Friday Night Lights” averaged a 0.8/3 in 18-49 and 2.9 million viewers overall.

From 9-11 p.m. ET, “Dateline NBC” (1.2/4 in 18-49, 5.3 million viewers overall) reported the #1 rating of the night on ABC, CBS, NBC, Fox or CW in adults 18-49 and adults 25-54. 

From its first half-hour to its fourth, “Dateline” grew by 56 percent in 18-49 rating (to a 1.4 from a 0.9) and by 40 percent or 1.7 million persons in total viewers (5.9 million vs. 4.2 million).

For its second hour from 10-11 p.m., “Dateline NBC” was #1 or tied for #1 among ABC, CBS and NBC in every key demographic — adults, men and women 18-34, 18-49 and 25-54.

In the 10:30 lead-in to local news, “Dateline NBC” delivered a 19 percent margin of victory in the key news demo of adults 25-54 (with a 1.9 rating vs. a 1.6 for CBS’s second-place “Blue Bloods” encore). 

“Dateline” also ranked #1 or tied for #1 in the 10:30 half-hour among ABC, CBS and NBC in all other key demos.

NBC is #1 for the night in adults 18-49 among ABC, CBS, NBC, Fox and CW.

(source: NBC)