There’s a new Area President in charge of iHeartMedia‘s Inland Empire properties. It’s an individual who will now oversee Riverside and San Bernardino, tacking on “the 909” to five other California markets — and Spokane, Wash.
Reporting to Division President Dan Lankford, Steve Darnell will now a group of stations comprised of heritage Rhythmic Top 40 KGGI-FM, BIN: Black Information Network-programmed KFOO-AM; KPWK-AM, a Fox Sports Radio affiliate; and two Temecula-area FMs: “Radio 94.5” and “Q103.3.”
“I’m excited to add Riverside to Steve’s portfolio of markets,” Lankford said. “Steve has done a great job of elevating the performance of this area, and I’m certain he will form a strong partnership with Ryan Lieberman, Senior Vice President of Sales for iHeartMedia Riverside.”
Darnell will continue to oversee iHeartMedia’s stations in Fresno, Modesto, Stockton, Monterey-Salinas, and Bakersfield, in addition to Spokane.
Darnell commented, “Riverside shares many market characteristics and cultural similarities with our other markets in the Pacific Area including great audio brands and veteran sales leadership. I’m confident Riverside will be a great addition and I can’t wait to get to work with the team.”
