'Dancing With The Stars: The Results' dominant #1 in 9 o'clock hour


DWTS: The Results:  Building on its lead-in (a DWTS recap special) and gaining audience throughout its telecast against stiff season/series premiere competition (CBS’ season premiere of NCIS: LA, NBC’s season premiere of The Biggest Loser and Fox’s Glee-fueled comedy debuts Raising Hope/Running Wild), the season opener of Dancing with the Stars: The Results ranked a dominant #1 in the 9 o’clock hour with viewers and young adults.  DWTS: The Results beat out its nearest competition in hour (CBS’ NCIS: LA) by 2.6 million viewers (18.3 million vs. 15.7 million) and by 26% in Adults 18-49   (4.3/11 vs. 3.4/9).  Actor David Hasselhoff was the first celebrity dancer to be eliminated from the competition this season. 

Overall, DWTS: The Results marked its most-watched-ever season premiere.  The ABC dancing results program also posted its strongest-ever Fall opener in Adults 18-49, tying its 2nd highest-ever (Fall or Spring).

Detroit 1-8-7:  Opposite the second hour of CBS’ 2-hour NCIS: LA season opener in the 10 o’clock hour, ABC’s series debut of Detroit 1-8-7 stood as the 2nd-most-watched TV show, outdrawing NBC’s time-period established Parenthood by 66% (9.8 million vs. 5.9 million).  The new ABC drama also ranked #2 in the hour with Adults 25-54 and among key Men (M18-49/M25-54), defeating NBC’s Parenthood.

Detroit 1-8-7 greatly improved the hour for ABC, boosting the slot by 3.8 million viewers (9.7 million vs. 5.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5) over its 2009-10 TV Season average with regular programming in Tuesday’s 10pm hour.   In fact the new series drew the Net’s biggest audience with a regular original scripted series telecast in the hour in 1 year – since 9/22/09. 

(source; ABC)