Cumulus Selects A Head For Two Pacific NW Markets


In April 2021, she became VP/Market Manager for the publicly traded audio content creation and distribution company’s radio stations serving Eugene-Springfield, Ore. Now, she is being promoted by Cumulus Media to a Regional Vice President post, and is adding duties in a Silver State market.

Now RVP for Eugene-Springfield and Reno, Nevada, is Tricia Gallenbeck.

She’ll now add Cumulus Media’s radio stations and digital offerings in Reno to her purview; Cumulus has been actively seeking individuals for programming, sales and production for the stations: Country KBUL “NASH FM 98.1,” News/Talk KKOH-AM 780, R&B KNEV-FM “95.5 The Vibe” and Rhythmic Top 40 KWYL “Wild 102.9.”

For Gallenbeck, it marks a return to overseeing radio stations in Nevada’s second-largest market. Before joining Cumulus, she served as Vice President/General Manager of Reno Media Group, a role she had accepted at the start of 2016. Prior to that, Gallenbeck spent 12 years with Beasley Media Group, including Las Vegas-based roles as General Sales Manager and Director of New Business and Events before becoming Director of Sales for the Fayetteville, N.C., stations owned by Beasley.

Gallenbeck assumes a role formerly held by Jennifer Odom, for nearly 12 years; Odom’s status with Cumulus Media was not disclosed by the company when noting Gallenbeck’s promotion. A Cumulus spokesperson  contacted for comment by RBR+TVBR noted that she has left the company, without elaborating.

Bob Walker, President of Operations for Cumulus Media, said, “We are thrilled to expand Tricia’s responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched.”

Gallenbeck commented, “It’s very exciting to be back in Reno. The team members who rally together to make KBUL, KKOH, KNEV and KWYL the dominant formats they are in the market are true professionals with a deep love for their community. It’s an honor that Bob Walker and Don Morin trusted me to work with the teams in both Reno, Nevada, and Eugene, Oregon. Great things to come!”

Cumulus Media owns and operates five radio stations in Eugene-Springfield: Sports Radio 95.3FM/KUJZ-FM (Sports); KZEL 96.1/KZEL-FM (Classic Rock); KUGN 590/KUGN-AM (News/Talk); [email protected] NRQ/KNRQ-FM (Alternative); and Star 102.3/KEHK-FM (Hot AC).


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