Cumulus Media has renewed and expanded its agreement with TuneIn, allowing it to distribute and monetize the audio content creation and distribution company’s radio station audio streams.
The freshly inked agreement between the two entities includes a new, non-exclusive sales and supply partnership designed to optimize digital audio advertising dollar delivery for Cumulus’ radio stations.
Cumulus Media owns and operates 400 radio stations across 84 markets ranging from Fresno to Detroit.
“TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience,” said Brian Philips, Chief Content Officer of Cumulus Media. “TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200+ connected devices.”
TuneIn CEO Rich Stern added, “We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings. This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It’s a win-win for both companies and our audiences.”