An award-winning content creator, writer, and producer best known as the mastermind of the global hit franchise “CSI: Crime Scene Investigation” has agreed to “a broad, multiplatform creative partnership” with Sinclair Broadcast Group.
Anthony E. Zuiker will work with Sinclair’s Chief Innovation Officer, Scott Ehrlich, and the Sinclair team, to develop original programming and content “across a range of formats and subjects.”
What, exactly, will Zuiker bring to the owner of broadcast TV stations?
Working with Sinclair’s news teams across its 185 owned-and-operated television stations, Zuiker “will highlight the compelling stories that deserve to be told in a longer, more dynamic format, broadening the appeal for a global audience.”
Zuiker will also develop content that can live adjacent to news programming and across ancillary verticals.
Potential programming categories include docuseries, game shows and topical talk.
“The history of Sinclair is one of innovation and change, and we eagerly embrace our evolution as a media company,” Ehrlich said. “No effort is more critically important than building on our foundation as a prolific news producer to create new forms of original content for our stations and other platforms. Everyone knows Anthony created one of the greatest franchises in television history, but that is only one facet of his diverse skillset. Anthony’s unique blend of multi-platform storytelling creative thinking and entrepreneurial mindset makes him the ideal creative collaborator for our efforts here at Sinclair and I can’t wait to start showing the world some of what we’ve been up to.”
Zuiker commented, “Sinclair Broadcast Group is a multi-media playground ripe to develop, create, and distribute original content for their own stations and domestic and global platforms at the highest level. What began as valuable and foundational content in the local news and sports space will inform and inspire premium unscripted, documentary, syndicated programming, and interactive gaming experiences. Sinclair is a powder keg of content potential.”
