MIAMI — When it comes to the Sunshine State, there’s one thing that Spring Breakers and Snowbirds have in common that extends beyond the surf and sand: In the four biggest DMAs, Cox Media Group radio stations are likely consumed by both generations of listeners.
From Miami Beach to Clearwater, and from Walt Disney World to the beaches east of Jacksonville, CMG has seen sales and ratings success from a group of radio stations targeting a highly diverse audience.
Why would Cox want to exit radio ownership here, or in several other radio markets? That was the hot rumor for much of this week.
Consider it fake news, CMG President Kim Guthrie tells RBR+TVBR.
