The five-station six-signal Atlanta radio cluster is committed to traditional over-the-air broadcasting, but is also demonstrating its commitment to maximizing the value of its digital assets under new Digital Sales Manager Zach Mullins.
Mullins will work alongside the rest of Cox’s local sales leaders while focusing on maximizing opportunities for the cluster’s clients on the digital side.
Mullins started out as a sales associate and soon began focusing on the digital side.
He was winner of Radio Ink’s Radio Wayne “Digital Sales Specialist of The Year” in 2013.
“Zach has been a key player over the last two years supporting our sales team and their customers when it comes to simplifying our digital products and services,” said CMG Atlanta Director of Sales Walt Phillips. “He always leads by example and symbolizes everything we look for in our new young leaders that aspire to grow.”
“I’m excited to be leading the Atlanta radio cluster into our next chapter as a digitally integrated radio group,” said Mullins. “We’re building the radio station of the future, setting the standard for integrated sales and marketing, and it’s more exciting than ever to be in the radio business. I’m honored to be joining the ranks of such experienced sales leaders like Jaleigh Long, Kris Hackett and Beth Bowers, and I thank Walt Phillips, Director of Sales, and Donna Hall, VP and General Manager, for believing in me.”