It is now 7 1/2 months since the “novel coronavirus,” COVID-19, fueled an economic slowdown that nearly crippled the U.S. economy while sending Americans into shelter-in-place edicts from coast to coast.
Amid fears that a second wave is swiftly arising in various parts of the U.S., media brokerage Kalil & Co. has operated as close to normal as one can in these uncertain times. At Kalil, one thing is certain: There’s been no transactions it has brokered that haven’t closed expressly due to COVID-19.
There’s also something else VP Fred Kalil sees that’s downright electrifying: Local media political ad dollars are beyond what some operators predicted, setting the stage for a fourth quarter that could prove game-changing for fiscally crippled radio and TV stations.
