Could A UAW Strike Cut TV’s Auto Ad Dollar Intake?

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By Renee Cassis
Special to RBR+TVBR


NEW YORK — The COVID-19 pandemic’s impact on the U.S. automotive industry was severe. A lack of supplies due to supply chain problems crippled the business for months. Now, with a United Auto Workers (UAW) strike that on Friday spread past Detroit to two other locales, could a new impediment to automotive ad dollars be a fresh concern for broadcast television?

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