KAISERSLAUTERN, GERMANY — Here’s something broadcast TV stations seeking a unified viewership metric of use to the sales squad and marketers may wish to learn more about.
There’s a tool that is offering TV ratings in real time. It’s just come out of beta test. And, it could bring a new dimension to over-the-air TV companies actively gaining eyeballs in OTT, AVOD and digitally delivered content packages — across Bavaria.