At Noon Pacific on Wednesday, July 22, a new era will begin for a venerable Classic Rock station serving the South Bay region of the San Francisco-Oakland-San Jose DMA for a generation.
This will see Connoisseur Media shift the station from a 10kw Class B FM with two boosters to a pair of HD2 signals.
As such, the future of KUFX “98.5 The Fox” will rely on modern radio tuners and on streaming audio, with KUFX’s HD2 signal and the HD3 signal of KMVQ-FM 99.7 in San Francisco poised to be the new home of air personalities including midday host Chris Jackson, afternoon host Ileana and morning man Morris Knight.
The changes are prompted by Connoisseur’s decision to sell the facilities — but retain the intellectual property and call letters — of KBAY-FM 94.5 in Gilroy, Calif. to K-LOVE Inc.
With Country music experiencing a renaissance in mainstream popularity in 2026, the use of the 98.5 MHz frequency for “Bay Country,” simulcast in the East Bay on 92.1 MHz, ensures format continuity years following the demise of KRTY-FM 95.3 and shift to an online-only operation.
The only other Country FMs audible in the San Francisco Bay Area region are from surrounding locales including Santa Rosa, Monterey-Salinas, and Stockton-Modesto, Calif.
