Connected TV, OTT Ad Spend Surge Predictions Stand


While Wells Fargo Securities’ analyst Steven Cahall is warning of an “ad recession” due to inflationary trends and continued economic uncertainty and slashed his target prices for both iHeartMedia and Audacy Corp., advertiser demand for “over-the-top” television doesn’t seem to be slowing down.

But, that’s a finding being shared by the TEGNA-owned Connected TV and OTT ad platform for regional and local advertisers.

Please Login to view this premium content. (Not a member? Join Today!)