LOS ANGELES — Sessions, ad load, and viewership. These data points have become integral to a media buyer and to CMOs looking for the biggest ROI. As such, connected TV has presented myriad opportunities for addressable advertising, and an advertising experience that marketers today are eager to tap into.
This makes a new report from Wurl a must-read for broadcast TV station ownership groups, as the funnel continues to grow for Connected TV and digital platforms while core advertising for linear television remains a key blemish for many station owners.
