WASHINGTON, D.C. — Last week, the NAB released new radio spots, digital ads and talking points as part of a “Depend on AM” campaign encouraging automakers to keep AM radio in cars.
Since then, the nation’s chief lobbying organization says hundreds of thousands of consumers of kHz-band radio stations have written to Members of Congress imploring them to use their power to save a broadcast media that’s 101 years old — and still vitally important in locales as diverse as Cincinnati and Casper, Wyo.
The NAB reports that radio listeners and association “ambassadors” have sent more than 119,000 emails to Members of Congress asking them to keep AM radio in cars. “This is a phenomenal result, and we are just getting started,” the NAB said in member communication dispatched by the organization on Friday.
According to the NAB, upward of 80 million Americans “depend on AM radio.” As such, removing it from vehicles is a dire public safety risk.
To help send this message to Members of Congress, the NAB is asking AM radio listeners to text “AM” to 52886 via SMS and tell them to keep kHz-based stations accessible in all new vehicles sold in the U.S.
For stations, spots and air talent words of support have been provided by the NAB for on-air use by all radio stations. This is in addition to a microsite created by the NAB.
- Access your campaign tools here.
- DependOnAm.com is an information hub with a grassroots call to action where listeners can quickly and easily tell their members of Congress to advocate for AM radio in vehicles.
“It is vital that we make our voices heard on this critical issue,” the NAB says.
