In one of the more novel promotions to involve a radio brand in recent memory, the nation’s No. 1 owner of AMs and FMs has teamed up with the Connecticut Lottery on the rollout of an instant win scratcher game that could give the lucky winner a top prize of $10,000.
Now available in the Constitution State to adults at least 18 years of age is the iHeartRadio Concert Cash lottery scratcher game.
As first reported by Matthew Keys at The Desk, players are asked to reveal a symbol and instantly win what is shown. It’s a $2 scratcher, and brings the iHeartRadio brand together with a state lottery — or any gaming organization — for what is believed to be the first time.
Should a player reveal a musical note symbol, they’ll instantly win an iHeartRadio “VIP Concert Experience” of their choice.
According to Keys, the game began August 2. There are 1.2 million tickets in circulation across Connecticut, where iHeartMedia owns stations in New Haven and Hartford, including Top 40s WKSS and WKCI.
