TVB, Comscore Renew Vows

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WASHINGTON, D.C. — The trade association that represents the interest of local TV station owners and management on a national level, similar to how the Radio Advertising Bureau (RAB) works with AM and FM radio stations, has renewed its agreement with “a trusted partner for planning, transacting and evaluating media across platforms.”



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As such, Comscore will continue to provide the TVB with local, network and digital audience information including Comscore’s Advanced Automotive Demographics segments.

“Comscore provides TVB, and all Comscore clients, with the measurement solutions that are most capable of delivering stable and predictive audience insights to help clients drive their businesses successfully.” said Steve Walsh, a Comscore EVP.