Comscore Offers ‘Transcript-Level’ Digital Audio Targeting and Measurement

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NEW YORK — Comscore on Wednesday confirmed that it has new integrations across a host of streaming and podcast platforms — including Spotify, SiriusXM, Triton Digital, Acast, and Libysn.


Utilizing Proximic by Comscore’s transcript-level intelligence, advertisers are now able to activate “brand-safety solutions and AI-powered Predictive Audiences, bringing audio closer to the targeting precision on par with display, video, and Connected TV,” Comscore notes.

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