NEW YORK — For some marketing and advertising industry executives, the mid-May Upfront Week dog and pony shows held across Manhattan may be fewer in number than a decade ago but remain vitally important when it comes to media buying and planning for the next “season.”
In the streaming and digital media universe, the IAB NewFronts have successfully proven to be an interloper, interrupter and influencer, depending on one’s point of view. What’s certain is that across three days in lower Manhattan, digital advertising solutions earned a big spotlight. And, it saw Comcast Advertising on Wednesday unveil a new product designed to give advertisers enhanced targeting and attribution across its “premium TV and streaming inventory.”
