It’s a platform designed to measure audio advertising performance and advertiser return on investment used by one of Western Canada’s largest radio station ownership groups. Now, it is being made available to a global audience thanks to a distribution agreement with Coleman Insights.
The agreement builds on an existing relationship between Coleman and Pattison Media, and will allow users in international markets to gain access to Pattison’s Validate Audio Attribution offering. It builds on Coleman’s U.S. representation of the product.
Pattison says Validate helps broadcasters and advertisers connect radio and streaming audio campaign exposure with measurable consumer action. “The platform combines streaming listening data, audience estimates from trusted ratings providers, and proprietary attribution technology to estimate total campaign reach across broadcast and streaming,” the company notes. “It also tracks website engagement and captures conversion activity for up to 90 days after exposure.”
Pattison Media is led by President Rod Schween. He comments, “Our relationship with Coleman Insights has demonstrated the value of combining Validate’s technology with Coleman’s research expertise, industry relationships, and commitment to client service. Expanding that relationship globally is a natural next step. Coleman will be an outstanding representative for Validate as we bring its capabilities to more broadcasters and advertisers around the world.”
Coleman Insights President Warren Kurtzman added, “As advertisers demand greater accountability from every media investment, Validate gives radio a practical and compelling way to demonstrate the results it delivers.”
