CMG Inks A TV, Radio Measurement Deal With Nielsen


The broadcasting company controlled by Apollo Global Management with radio stations in four Florida markets, in addition to three other cities, and a collection of television stations that even includes the NBC and CBS affiliates in Eureka-Arcata, Calif., has inked a multi-year renewal with the nation’s dominant audience measurement and consumer data analytics provider.

The new deal allows Cox Media Group‘s local TV stations in 10 full service radio and TV markets to continue to use various Nielsen measurement services.

The new agreement also includes CoxReps, which provides television sales representation of broadcasters with a wide network of advertising agencies.

Included in the agreement is Nielsen Local Media Impact, which has been licensed by CMG radio stations in Atlanta, Houston, Jacksonville, Miami, Orlando, San Antonio and Tampa-St. Petersburg.

CMG radio stations will also have access to the National Regional Database (NRD), a customizable tool of radio listening information for every market that Nielsen Audio surveys.

Furthermore, the new Nielsen pact renews access of CMG radio and TV stations and CoxReps to Nielsen Scarborough, which provides local market research and measures 2,000 market categories. The stations will continue to have access to Scarborough MARS Healthcare Module.

CMG television stations also subscribe to Arianna, which delivers local market overnight TV audience estimates providing analytics on program performance as well as trending programs and time periods, and Nielsen’s Local TV View (NLTV).

There’s more.

CMG will also use Grabix, a web-based application that combines Nielsen’s minute-by-minute television audience metrics to actual audio and video content.

Lastly, Cox also subscribes to Nielsen Radio County Coverage data, which provides local insights by breaking out of the standard Nielsen Radio metro boundaries for a broader understanding of listeners.

While CMG has a presence in some of the nation’s smallest markets thanks to Apollo’s acquisition of Brian Brady’s Northwest Broadcasting and subsequent combination of the TV station assets, it owns and operates TV stations in Atlanta, Boston, Charlotte, Dayton, Jacksonville, Memphis, Orlando, Pittsburgh, Seattle-Tacoma, Tulsa, Spokane, Syracuse and Yakima-Tri Cities, in addition to the small markets of Eureka-Arcata and Yuma, Ariz.; Alexandria, La.; Medford, Ore.; Binghamton, N.Y.; Idaho Falls, Idaho; and Greenville-Greenwood, Miss.