A new integration designed to simplify and accelerate workflows for their mutual clients has taken shape.
This sees the Mary DelGrande-led vCreative, known for its media workflow solutions, link with cloud-based operating system company Radio.Cloud.
“Broadcasters are under constant pressure to do more with fewer resources, and disconnected systems only make that harder,” said Mary DelGrande, CEO of vCreative. “This integration with Radio.Cloud reflects our commitment to meeting stations where they are, connecting best-in-class platforms to create real operational efficiency. When production and playout work together seamlessly, teams can focus on quality, speed, and
execution instead of process.”
Andrew Scaglione, Account Director at Radio.Cloud, added, “So many groups and stations I talk to about our platform are already using vCreative. An integration between our two companies was the logical next step, especially as Radio.Cloud continues its growth. I’m excited that we can better serve our mutual clients.”
WHAT IT DOES: By eliminating manual file transfers and redundant steps, stations can move content from production to playout faster, with greater accuracy and visibility across teams.
