In 1983, a former University of Florida swim team member took a job as a Senior News Producer at WTLV-TV in Jacksonville. He’d later serve as a News Producer at WTSP-10 in Tampa, and in 1993 relocated to Western New York to become News Director of WKBW-7 in Buffalo.
Since October 1996, he’s been based just to the east, in Rochester, N.Y. Now, Chuck Samuels is retiring, and the Sinclair Inc. stations will be getting a new leader.
After more than 17 years as VP/GM of Deerfield Media-owned WHAM-13, the ABC affiliate serving Rochester and the Finger Lakes that’s managed by Sinclair, and some 12 years also overseeing company O&O WUHF-31 “FOX Rochester,” Samuels will retire at the end of the week.
Come December 1, Director of Sales Sean LaRose will assume Samuels’ role as VP/GM.
LaRose is an eight-year sales veteran who served as Local Sales Manager from April 2017 through his promotion four years later. His prior experience includes roles as General Sales Manager of WNLO-TV and WIVB-TV in Buffalo under LIN Corp. ownership and as LSM of WHEC-10 in Rochester.
“Chuck has been a steady and trusted leader who helped strengthen our Rochester operations and deepen our connection to the community,” said Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair. “We are grateful for his commitment, professionalism and years of service. Sean is a highly respected leader with a strong track record in sales strategy, client partnerships, and team development. We’re confident he will continue to elevate our efforts in Rochester.”
Samuels commented, “It has truly been a pleasure to live and work in the Rochester community for nearly 30 years. I have been incredibly fortunate to collaborate with so many talented people throughout that time. As I conclude my career, I feel confident knowing that the next generation of talent is here and off and running.”
LaRose added, “After eight years in sales management roles, I am excited to accept this opportunity to guide our outstanding teams into a new phase of growth and success. The local media landscape is constantly evolving, and Sinclair is leading that change by delivering exceptional local content for our viewers, while offering businesses the most effective and accountable custom marketing solutions to drive growth.”
