CCME launches “La Preciosa” in San Antonio


la_preciosaLa Preciosa 105.7 FM plays Regional Mexican hits from the 60’s 70’s, 80’s, 90’s and some of today’s most popular artists. It’s anchored by the nationally syndicated “El Show de Alex ‘El Genio’ Lucas,” which can be heard weekday mornings from 5 a.m.-12 p.m.

The station was previously Rhythmic CHR “Wild 105.7” K289BN/101.9 KQXT-HD2. It’s 145 watts @ 582 feet HAAT.

“We are delighted to be able to bring the San Antonio community this great Spanish radio product,” said Marlene Trevino, President and Market Manager of Clear Channel Media and Entertainment San Antonio.  “Alex will bring positive, encouraging topics with a touch of humor to the Hispanic families of San Antonio.  I couldn’t be happier to work with Alex again in this market.”