CBS/Showtime cuts deal with Amazon


Classic and hit programming from CBS Television and Showtime is already available on Amazon’s Prime Instant Video on-demand service – and a new agreement will expand the options to PIV members at no additional cost to them.

Among the many programs already available are Medium, The Tudors, the complete Star Trek franchise, I Love Lucy. The new agreement will add a wealth of content including and by no means limited to Next Top Model, Everybody Loves Raymond, Jericho, The L Word, Undercover Boss and United States of Tara.

“CBS was one of our earliest content partners for Prime Instant Video and our Prime customers have consistently told us how much they love having access to great CBS and SHOWTIME shows,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon. “Adding a wider selection of great TV series, while extending our already popular selection of CBS programming, continues to make Prime an even better deal for customers – and we love that.”

 “We’re very pleased to extend our relationship with Amazon and their Prime Instant Video service,” said Scott Koondel, Chief Corporate Licensing Offer for CBS Corporation.  “Clearly the appetite for CBS programming continues to be very healthy, and we look forward to continuing to reach and establish new fans through Amazon’s terrific platform.”

RBR-TVBR observation: If you can’t beat it, be on it! It is indisputable that the amount of program content accessed on the web is increasing and will continue to increase. There is nothing to stop traditional media from being there waiting for it. A strong internet presence must be a part of the plan for any traditional company which wants to thrive well into the 21st Century.