As MAGNAGLOBAL just noted, online video ad growth should be around 26.8% this year. So CBS Interactive Music Group is going to capitalize on that trend. Its local and national sales force, as well as its sellers representing Last.fm in the UK and Germany, are now able to deliver advertisers’ video campaigns across ToneFuse Music’s more than 100 websites it reps – most of which cater to the 18-34 demo.
ToneFuse will rep ad sales of CBS Interactive Music Group’s worldwide inventory. With more than 55 million worldwide in its integrated platform, ToneFuse Music is the 5th leading music service in the world according to comScore (November 2010).
An integral product offered by ToneFuse is the “Flextitial” ad unit which offers clients a full page takeover each time a user visits one of the company’s network of music properties.
