The audio network owned by Paramount will be staying with Phoenix-based Skyview Networks for the foreseeable future.
A multi-year renewal agreement will ensure that CBS Audio Network is both distributed and repped for network ad sales by Skyview Networks.
It extends a partnership that began in 2018 and was renewed in 2020.
The agreement includes CBS’s news and music formats.
“Extending our partnership with Skyview Networks further strengthens and enhances our distribution and sales of our expanding audio portfolio,” said Steve Raizes, Executive Vice President of Audio and Podcasting at Paramount Global. “Together, we’re focused on delivering our best-in-class news, information, and entertainment content to new listeners around the country.”
Skyview Networks Chief Revenue Officer and President of Network Partnerships Jeanne-Marie Condo added, “CBS is deeply committed to radio, working to provide outstanding programming that engages listeners. The continued growth of CBS affiliates is impressive and helps deliver significant results for the ad community. CBS is a profound partner with their forward thinking and dedication to radio nationwide. It is a privilege and honor to continue our partnership.”
For Skyview Networks President/CEO Steve Jones, there’s excitement that CBS and Skyview “are actively exploring additional news and entertainment content for audio consumers. By working closely together, we will increase revenue, enhance listener engagement, and expand our dominant position within the audio space.”
As RBR+TVBR reported on September 6, a partnership between Skyview Networks and ABC Audio will be coming to an end at the end of 2023, with ABC Audio partnering up with LinkUp Communications Corporation.
