CBS and USA Today share a Senior Moment


CBS News and Gannett’s USA Today have teamed up in a cross-platform series that will explore the baby boom generation and its impact on the nation as the first boomers begin to turn 65 in January of next year. “USA Today/CBS News: Senior Moment” begins with a segment Wednesday on “The Early Show” on CBS.

The first broadcast segment takes a look at the perks and advantages that come with hitting that “magic number” at age 65. Print pieces will run in USA Today as a periodic series.

According to the partners, both news organizations will report the broad-reaching topic independently, cross-branding and promoting each other’s efforts via print, television, radio and online. In addition, USA Today will make content from the series available to all Gannett newspapers.

CBS News and USA Today previously teamed up for the successful “Children of the Recession,” which won an Alfred I. duPont-Columbia University Award for excellence in broadcast journalism, and “Where America Stands” in 2009 and 2010, respectively.

“Once again, CBS News is pleased to join forces with USA Today, this time to report on baby boomer issues that affect so many millions,” said Sean McManus, President CBS News and Sports. “Our journalists and our multiple platforms provide perfect resources to give America an in-depth look at the impact of this generation’s aging, including shifting family dynamics, a multitude of health issues and stark new financial realities,” he added.

 “USA Today is proud to be partnering with CBS News again on yet another important journalistic series. The combined reach of these two news organizations and the breadth of topic being covered will offer Americans an in-depth look at exactly what the impact of the baby boom generation has been,” said John Hillkirk, Editor of USA Today.

USA today will run segments this week in its News, Monday, Sports and Life sections. At CBS News, “Senior Moment” segments are planned for the “CBS Evening News with Katie Couric,” “The Early Show,” CBS Radio and

RBR-TVBR observation: We were going to make a comment… Oh well, another senior moment.