A Political Advertising Connected TV Marketplace Is Born
With an expected $1.3 billion in political advertising to be spent on Connected TV in 2024, campaigns have a crucial impetus to “get it right” as linear broadcast TV remains a key media choice. Now, a new Madhive local Connected TV marketplace is designed to further boost OTT campaigns.
High Interest Rates, ‘Massive Debt Burdens’ Put Pressure On MVPDs
S&P Global Ratings expects defaults or subpar exchanges in the U.S. telecom and cable sector will be elevated over the next 12 months because of the increasing number of issuers rated 'CCC+' or below.
DVR Specifications Released for New NEXTGEN TV Devices
A new DVR specification is now available to licensees of the A3SA content protection technology that is now being deployed, concurrent with the launch of NEXTGEN TV broadcast channels. The new specification provides a blueprint for a variety of new ATSC 3.0 recording devices.
FCC Wins an Emmy Award For Spectrum Auction
The "creativity and engineering design of the FCC’s Broadcast Incentive Auction" has given the Commission an Emmy award, in the Technology & Engineering segment of the National Academy of Television Arts & Sciences annual honors.
Four Years Of Deals, Examined By Kagan
The Kagan team took a close look at the transactions involving broadcast radio and TV stations in the U.S. since January 2020, and have come up with their top-line findings. For the broadcast television sector, just two of the top 10 deals were seen last year.
Scripps Reports A Q4 Net Loss On Tough Comps
Scripps exceeded guidance on revenue, despite recording a net loss in Q4. However, a non-cash goodwill impairment charge associated with Scripps Networks, along with restructuring costs related to a company-wide reorganization, are the key culprits for the results.
Core Ad Revenue, Retrans Gains Can’t Offset Gray Q4 Loss
A 6% increase in broadcasting expenses put a damper on what the company led by Hilton Howell Jr. and Pat LaPlatney calls "strong" financial results for the fourth quarter. Investors reacted negatively, sending Gray shares down significantly on Friday morning.
MVPDs Poised To Get Their Own FCC Diversity Report
The Commission on a 3-2 party-line vote has moved ahead with a plan to create an identical requirement for multichannel video programming distributors ranging from cable TV suppliers to direct broadcast satellite companies.
Mavericks Team Up With TEGNA For OTA Coverage
Add the company that owns WFAA-8 in Dallas-Fort Worth to the list of broadcast television station ownership groups that will be airing professional sports play-by-play across the final weeks of the 2023-2024 National Basketball Association regular season.
Parks: Cost Key When Cutting OTT
Churn remains a persistent problem for video streaming services, with cost and trouble finding content the leading drivers. That's the big takeaway from new research released this week by Parks Associates.
MVPD ‘Pricing Transparency Requirement’ Getting FCC Vote
FCC head Jessica Rosenworcel on Wednesday proposed final rules that would require multichannel video programming distributors to specify the “all-in” price clearly and prominently for TV services in their promotional materials and on subscribers’ bills.
Hispanic Culture, On Display For TelevisaUnivision Advertisers
It's being heralded by the company headed by CEO Wade Davis and President of U.S. Advertising Sales and Marketing Donna Speciale as "a new, unique approach to its Upfront presentation." Specifically, TelevisaUnivision is creating an experiential day-long activation.
‘The Nest’ Grows Its Distribution With New Clearance Deal
Sinclair Broadcast Group's fourth multicast network is gaining access to viewers across 35 new markets, thanks to a freshly signed distribution agreement with the company led by Lynn Beall and Dave Lougee.
TurboTax Propels Its Way To Spot TV Dominance
Tax preparation season is in full swing. One brand focused on that task has invested heavily in Spot Cable, and in the latest Media Monitors Spot Ten report finds itself firmly at No. 1, by spot play count.
Scripps Sports Partnership Yields OTT Solution For NHL Coyotes
The National Hockey League club seeking a new permanent home in the Valley of the Sun has a new direct-to-consumer offering, created following the demise of regional sports network Bally Sports Arizona.