Thursday, October 3, 2024

Nielsen’s New Measurement Tool

Nielsen is close to liftoff on total audience measurement, which has been two years in the making

Pay-TV Subscribers Abandoning Ship

Bloomberg is predicting that the pay-TV industry will show a loss
Dollar Sign

September TV Ad Spending Down

Digital continues to push TV down when it comes to ad spending, with TV spending dropping 4% in September

NBC UNIVERSO Acquires “The Walking Dead”

NBC UNIVERSO has announced it has acquired the exclusive television rights to the hit series "The Walking Dead" in Spanish
E.W. Scripps Company

Scripps Teams With PolitiFact

The E.W. Scripps Company has formed an exclusive partnership with PolitiFact

TV Networks’ Social Engagement Ranked

Social media benchmarking and audience analysis firm Shareablee Inc. released a September ranking

Electric Jukebox Offers Different Kind of Streaming

The Electric Jukebox Company and Getty Images today announced that their hybrid audio visual experience
PTC / Parents Television Council

Parents Television Council Slams American Horror Story: Hotel

The Parents Television Council (PTC) are really pulling out their best invective for the fifth-season premiere of American Horror Story: Hotel
TV Remote

Hispanic TV Audience is Changing

A new study challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S. Hispanics

Young Viewers Won’t Pay for TV in 10 Years

According to the Forrester Research report “Young TV Cord-Nevers Have Arrived and Are Here To Stay”
Discovery en Espanol

Discovery en Espanol Takes Fresh Look at Castro

On The 53rd anniversary of the Cuban Missile Crisis, Discovery en Espanol will air the investigative film

Wheeler: “We’ve Fired the Starting Gun”

Opening bids help TV owners decide if they want to take part in the auction.
FCC

Is Auction Worth It for TV Owners?

Licensees have 60 days to decide whether to take part in the incentive auction.
Scott Flick

Be Vigilant About Auction Process

Pillsbury attorney Scott Flick warns owners to be vigilant about auction process.

TV Antenna Giveaway Kicks Off

TVfreedom.org, Antennas Direct and NAB began a five-city tour to give away OTA antennas.