Insurance Providers Power Up Cable Ads
In last week’s Media Monitors Cable Spot Ten report, GEICO moved up to No. 1 with 39,439 spots. Burger King slid down to No. 2 with 38,291 ads while Progressive ascended to No. 3 with 31,465 commercials.
Repack Regional Coordinators Finalized By FCC
The Incentive Auction Task Force and Media Bureau have finalized the assignment of Regional Coordinators to support broadcast television stations moving to new channel assignments in the post-incentive auction transition period.
This Study Claims Consumers Prefer Watching TV Shows Off TV
If you believe a global study released this morning by New York-based Accenture, the percentage of consumers worldwide who prefer watching TV shows on television sets plummeted to 23% between October and November 2016, compared to 52% in the same period one-year earlier. That's one of the key takeaways from the Accenture 2017 Digital Consumer Survey, and RBR + TVBR got its hands on exclusive data that shows U.S. consumers are leading this trend.
Media World Prepares To Say Goodbye To Bonten
If you're not wholly familiar with Bonten Media Group and its primarily sub-No. 100 DMAs, such as Eureka-Arcata, Calif., radio industry veterans will likely recognize the name of its Chairman and CEO. That would be Randy Bongarten.
Sinclair Buys Bonten’s 14 TV Stations In Multimillion Dollar Deal
Less than 24 hours after the FCC restored the UHF discount, allowing broadcast TV companies to effectively own more stations, Sinclair Broadcast Group has agreed to acquire Bonten Media Group Holdings. Concurrently, as part of this deal, Cunningham Broadcasting Corp. will purchase the membership interest of Esteem Broadcasting. The aggregate purchase price: $240 million.
ATSC 3.0 … Excited, And Unprepared
When it comes to ATSC 3.0, broadcasters don’t have a complete picture yet of the technologies that need to be replaced or upgraded. That's a key finding in newly released research from WideOrbit.
‘An Integrated, Full View’ Into Local TV Markets
Thanks to a newly forged pact announced this morning (4/21), comScore's local television audience measurement information will now be integrated with BIA/Kelsey's local advertising spending data and forecasts.
Scripps Prices New Senior Unsecured Notes
The E.W. Scripps Company has priced its offering of $400 million of new senior unsecured notes. Proceeds from the offering will be used to repay the existing $391 million term loan B due in 2020, to pay related fees and expenses, and for general corporate purposes.
ACA Opines On UHF Discount’s Return
When it comes to the so-called "UHF discount" that the FCC on Thursday restored, reverse a fall 2016 party-line decision to end it by the Wheeler Commission, American Cable Association President/CEO Matthew M. Polka sides with lone Democratic Commissioner -- and dissenter -- Mignon Clyburn.
NBCU Ramps Up For Its Forthcoming Telemundo/San Diego O&O
After 27 years, the NBCUniversal-owned Spanish-language broadcast TV network Telemundo serving "America's Finest City" on July 3 will shift from a Tijuana, Mexico-based station to an O&O right in the heart of downtown San Diego.
Edge Spectrum Engages In $72M TV Deal
Edge Spectrum has agreed to acquire 196 television station licenses and construction permits in a deal with EICB-TV and Grace Worship Center valued at $72 million. This involves a promissory note that will cover the entire value of a deal that was originally struck 364 days ago.
OTT Video Search, Discovery Metadata Provider Gobbled By ColorTV
Guidebox Inc., an OTT video search and discovery metadata provider to some 50 television brands, has been acquired by ColorTV, a platform for broadcasters to promote, personalize and attribute content on connected TVs and streaming devices.
Will The UHF Discount’s Return Result In A Sinclair-Tribune Wedding?
A whole lot of deal making could be taking place in the posh suites of the Encore and Wynn resort hotels next week during the 2017 NAB Show, and if rumors are correct, Sinclair Broadcast Group and Tribune Media Co. may want to think about a visit to the "Chapel of Love" before leaving Las Vegas.
Local TV Station Revenue Reaches $28.4B In 2016
Thanks to retransmission consent agreements between local TV stations and cable/satellite companies, total local television station revenue totaled $28.4 billion in 2016, data released today (4/20) from BIA/Kelsey finds.
‘Programmatic Isn’t Going Anywhere,’ Says eMarketer
Say what you want about "fake news" and advertiser uproar over real ads appearing on websites that are less than legit: Programmatic buying is here to stay. That's the key finding from eMarketer's latest digital advertising forecast, which estimates that close to four of every five U.S. digital display dollars will transact programmatically in 2017, totaling $32.56 billion.













