The ACA Has Its Own FCC Fee Fight
Are broadcast radio and TV station owners the only ones who may complain about the FCC's fees? Think again. Small-sized and rural multichannel video programming distributors (MVPDs) aren't too pleased with the FCC's assessment and collection of regulatory fees for fiscal 2017, and the American Cable Association (ACA) has let the Commission know just what it thinks about the situation.
Pay-TV Satisfaction Still High, Despite Long-Term Dip
For all of the chatter regarding dissatisfaction with MVPDs, the percentage of consumers who are "very satisfied" with their pay-TV service is still much higher than those who are fed up with cable.
And This Year’s Paul White Award Recipient Is …
The Radio Television Digital News Association (RTDNA) has announced the winner of the 2017 Paul White Award, which recognizes a lifetime of achievement and service to the profession of electronic journalism. Who's getting the honor, which will be presented on Friday, Sept. 8 in Anaheim, Calif.?
Introducing Mobile Measurement … For YouTube Ads
Here's something new for the broadcast media C-Suites to chew on: Mobile measurement of advertisements has arrived ... for YouTube. Thank Nielsen for the rollout of the new ad measurement tool.
Hey, OTT: Not So Fast, Says Strategy Analytics
For all of the hubbub over "cord cutting" and the meteoric rise of over-the-top "OTT" delivery of video content, a new report from Boston-based Strategy Analytics finds that while a shift from "traditional" MVPDs is indeed taking place, it's happening, um, despacito ... slowly.
An Iconic Journalist Gets A Big ‘Gracies’ Honor
An award-winning journalist, best-selling author and current anchor of CBS Sunday Morning will be the center of attention on Tuesday (6/27) at Midtown Manhattan's posh Cipriani on 42nd, as she will be honored with the 2017 Gracies Lifetime Achievement Award.
Clarke Exits Cox For Sinclair’s Toledo Chair
A veteran radio industry sales executive who started his career at a pair of Birmingham, Ala., FM stations in 1991 has been selected to serve as Station Manager and Director of Sales for Sinclair Broadcast Group's NBC affiliate in Toledo, Ohio.
Are Radio, TV Poised To Suffer From Ad Budget Slices?
If local advertisers were barbers, they'd skip the shears and go for the electric razor without hesitation. That's because the latest data from Borrell Associates indicates that cable TV, broadcast TV, and radio — in ascending order — are set to take an immediate haircut on their ad revenue.
Murrow Award Recipients Revealed By RTDNA
Edward R. Murrow himself would be proud. CBS Radio News and CBS News' television division have received the 2017 Edward R. Murrow Award for overall excellence at the network level. Those are just some of the highlights of the Radio Television Digital News Association (RTDNA)'s 2017 winners, announced today.
May Malaise: TV Commercial Impressions Slide For Networks
As the Senior Analyst of Advertising, Media and Internet at Wall Street equity research house Pivotal Research Group, Brian Wieser has gained a strongly positive reputation as a straight-shooter who provides some of the cleanest visibility on the state of broadcast media in the U.S. That's why the broadcast TV industry's C-Suite should be a tad anxious about Wieser's analysis of trends tied to the use of TV alongside commercial share for the calendar month of May 2017.
The Six-Second Ad Finds A Fan In Fox
Nineteen years ago, "seven-minute abs" was a much laughed-at idea shared in the cinematic classic There's Something About Mary. Today, no one is laughing at the growing support of six-second ads—nonskippable video opportunities for brands that will eventually be deployed on linear television. Alphabet-owned YouTube was the first to adopt the :06. Now, Fox Networks Group is on board.
Zenith Signs Off On New Nielsen Local TV Deal
Publicis Media's Zenith has inked a new agreement for Nielsen's Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen's local current TV ratings across all 210 Nielsen DMAs.
Chevrolet, Nissan Power Up TV Activity
Automotive dollars continue to flow to broadcast TV, and two dealer associations, in particular, exhibited campaign strength for the week ending June 18. One is a Japanese brand, while the other is all-American.
TripAdvisor Votes For Cable Spots
The summer travel season is upon us, and Trip Advisor has opted to use cable TV spots to best communicate its brand message to consumers. In last week’s Media Monitors Cable Spot Ten report, TripAdvisor debuted to land in second place. What other companies were active users of local spot cable ads? Find out more now!
Adobe Advances Its Programmatic TV Offerings
Adobe has launched a programmatic solution for TV advertising that builds on TubeMogul's PTV (Programmatic TV), the three-year-old platform recently acquired by Adobe. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – and brings brands reach to more than 95% of U.S. households.













