YouTube

‘YouTube Enthusiasts’: Passion For Ad-Supported TV and Digital Video

Are people who watch YouTube content two times or more per month more committed to TV programming than original content found on the ubiquitous user-generated video platform? A new VAB study released Thursday has some eye-opening stats your C-Suite, and sales pros, will love.

Gray Television Selects Its Next Augusta GM

After 33 years at the two stations in Augusta, Ga., owned by Gray Television, Mike Oates — who has served as General Manager for the last seven years — is retiring. We now know who will be succeeding him at the CBS and NBC affiliates.

Sinclair’s ‘Marquee’ Plan To Secure Cubs Games

For years, Tribune's WGN-9 and what is now WGN America brought Chicago Cubs baseball games to fans across the nation, helping fuel the growth of "Cubs Nation." As of today, the team's games will no longer be found on over-the-air TV. Thank the company that failed to merge with Tribune.

FreeWheel Plays Up Programmatic Ahead of Paris Games

On July 26, the Olympic Games Paris 2024 begin. In the U.S., coverage hubs include NBCU's Peacock app. For advertisers, the latter presents new opportunities to connect with consumers, and FreeWheel has responded with an "enhanced product suite" for programmatic transactions on live streaming events.

With Nexstar Its Next Owner, Tribune Beats Street

This wasn't supposed to happen, based on what was expected a year ago: Tribune Media is set to be gobbled up by Perry Sook's Nexstar, not Sinclair Broadcast Group. What is the health of the company Sook is set to get? It's stellar, with Tribune's EPS easily beating Wall Street estimates.

ACA’s New Focus: Communications, Not Cable

Say goodbye to the American Cable Association. The chief Capitol Hill lobbying group for America's smallest MVPDs is sporting a new name that the organization says "reflects a leading position for the association in the fast-growing telecommunications industry."

So, How Was The October ’18 EAS Test?

The FCC's Public Safety and Homeland Security Bureau has issued a report on the October 3, 2018 nationwide Wireless Emergency Alert and Emergency Alert System test. What's the conclusion? There are "several areas" in which WEA and the EAS can continue to improve.

Is OTT Eating Into OTA, While Killing Cable TV?

We've all seen the studies that point to continued cord-cutting thanks to the rise of over-the-top (OTT) choices for video news and entertainment. But, is broadcast TV at risk from OTT growth? This study says yes, making it required reading for all TV station owners.

Nielsen’s Local NMI Adds 19 More Markets To Mix

Nielsen's local media planning platform for broadcast media is adding 19 markets to its roster, bringing Local Nielsen Media Impact (Local NMI) to a total of 44 DMAs — and every market where the PPM is used to create monthly ratings reports based on one's radio and TV exposure.

Golden Arches A Golden Leader In Spot TV Ads

There's a QSR giant that has risen to the top of the heap with respect to the active advertisers using Spot TV to connect with consumers. It's an exceptional achievement, as this fast food chain had more spot plays during the period as measured by Media Monitors than any automotive dealer.
Nexstar Broadcasting Group

With New Senior Notes Priced, Nexstar Prices Two Term Loans

Nexstar Media Group on Tuesday revealed that indirect wholly owned subsidiary Nexstar Escrow Inc. intends to offer up to $1.12 billion in aggregate principal amount of new senior notes due 2027 — in a private offering. One day later, pricing of the notes was set, with an aggregate principal amount of 5.625% expected to be completed on or about July 3.  Now, the broadcast TV company poised to merge with Tribune Media has priced -- through its Nexstar Broadcasting -- a pair of term loan facilities.
Nexstar Broadcasting Group

Nexstar C-Suite Poised To Grow After Expected Tribune Merger

The VP/GM of Nexstar Media Group's two TV stations in Fresno and the VP/GM of the company's KASW-TV in Phoenix are poised to become co-SVP/Regional Managers for Nexstar -- once it completes its expected merger with Tribune Media. One of these individuals is an Entercom alum.

Scripps Stock Sails Southward On Q2 Loss, Poor Q3 Visibility

The E.W. Scripps Co. saw a Q2 revenue gain that surpassed Wall Street estimates. A healthy retransmission fee rise was also seen in the quarter. But, Scripps' costs and expenses also increased. The result: a swing to a net loss. Investors were hardly pleased, sending SSP southward on Friday.
Michael Nathanson

Strong Scatter Market ‘Unusual, Atypical’ Should U.S. Economy Slide

We've all heard the reports that the U.S. economy is in danger of falling into recession. At the start of 2019, when such talk first surfaced, MoffettNathanson's dependable ad channel checks debunked such talk. With recessionary chatter rising again, the same conclusion has been made.

Graham Joins In On Impressions Transition

NBCUniversal on Sept. 11 announced it is on board. One week ago, Hearst Television followed suit, with CBS and ABC each signaling their OKs on making the move. Now, Graham Media Group says it will transact all future advertising business utilizing impressions-based currency.