Discovery’s New-Found Wall Street Situation
Earlier this week, Discovery Communications CEO David Zaslav lowered his company's Q4 ad growth expectations -- an adjustment that came just a few weeks after initially setting them. How did Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser react to the news?
Nielsen’s Chinese Choice: A Big Measurement Move
One of the U.S.'s top broadcast TV operators focused on serving Chinese-language consumers is getting a data boost from Nielsen. It has just inked the nation's dominant audience measurement firm as its local TV measurement provider.
TV Attribution Has Matured. What’s Your Benefit?
How has TV attribution evolved to measure the full purchase funnel? A just-released report from the Video Advertising Bureau and the FreeWheel Council for Premium Video seeks to answer this.
Sinclair Secures Its STIRR C-Suite
The addition of three key members to Sinclair Broadcast Group's new streaming service is now official. Joining the management team at STIRR are a trio of industry veterans who will be based in Santa Monica, Calif.
Is Gray’s Return On Equity Impressive?
Leave it to Simply Wall St. to delve into the various metrics that can be useful when analyzing a stock. This time around, the financial newsletter's experts take a deep look at Gray Television. What's the verdict on Gray's Return on Equity (ROE)?
Webinar Offers Updates on Accounting Rules and Practices
Are concerns pertaining to cloud computing, credit losses and/or episodic television arrangements being raised in your company's C-Suite? If so, a Tuesday webinar featuring professionals from Ernst & Young LLP could be right up your alley.
ACA: Nexstar + Tribune Should Get D.C.’s Strict Scrutiny
One day after the biggest broadcast television industry transaction in history, by dollar amount, was announced, a cable TV industry voice representing the smallest of MVPDs asked that the FCC and Justice Department each examine the proposed transaction closely.
Three TV Industry Executives Join ATSC Board
Members of the Advanced Television Systems Committee (ATSC) have elected four industry executives to serve on the ATSC Board of Directors for three-year terms that begin in January 2019.
Here’s Where Nexstar Will Likely Need To Divest
What will Nexstar Media Group look like following its blockbuster merger with Tribune Media? We take a stab at it, noting that certain divestitures required to make the deal happen have yet to be announced.
Broadcast TV’s Bright Future, As Seen By Sook
With more choices than ever for visual entertainment, there’s still this thing called “broadcast television,” featuring free over-the-air channels with a plethora of local and network programming. Nexstar founder and CEO Perry Sook is confident in his belief that broadcast television has a bright future.
Northwest Passage Puts Apollo In Flight
Brian Brady was in the news several times in 2018 regarding a bitter retransmission fee dispute with Charter Communications that lasted four months. In January 2011, a similar dispute led DirecTV to yank his company's stations. Are such feuds now in the past, given a reported investment by Leon Black's buyout firm?
TEGNA’s Twelve-Hour DISH Drop
At 3:18am Saturday a war of words commenced between one of the nation's fiercest combatants of retransmission fee increases and the owner of 47 television stations erupted. A big retrans dispute was ready to be waged. By lunchtime, it was all over.
Online Pay-TV Favored Over ‘Traditional’ Services
It's no secret that traditional MVPD providers are challenged. But, are "skinny bundles" contributing to "cord-cutting," leading consumers to favor IP-delivered TV service? It appears so, new research from Parks Associates indicates.
OTT’s Creation Of ‘The Multi-Platform Living Room’
While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices.
Nielsen DAI Gets Smarter With MediaTek
The Dynamic Ad Insertion (DAI) pilot launched in the U.S. by Nielsen is getting a little smarter. As of today, it is adding a Smart TV platform, along with a MVPD-distributed network. They join CBS, which is already engaged in ad replacement activities.