Rooms Of Room For Category Growth At Spot TV
The latest Media Monitors Spot Ten TV report puts GEICO once again at the top of the list of advertisers using spot television to communicate with consumers. Further down is a furniture retailer that's using TV in a big way in the early days of 2019.
Show Tunes Fired Up, With A Big Brand Partner
They say the neon lights are bright on Broadway. For iHeartMedia, the latest effort to involve its iHeartRadio app is to light up smartphones with the hottest hits from Broadway. A big automotive brand is the official sponsor of this new digital offering.
Nielsen, CBS Settle Their Differences With Deal Renewal
After all of the noise and back-and-forth statements, along with suggestions that Comscore was about score a big new partner in lieu of the nation's dominant audience measurement data services provider, Nielsen and CBS Corp. have a new deal.
Is TEGNA A Great Value For Investors?
According to Zacks Equity Research, TEGNA is one company for investors to keep their eye on. Why? Here's what they had to say about the broadcast TV company rumored to be bidding for Cox Media Group's 14 TV stations.
How S&P’s Intelligence Team Views Multichannel In ’19
In its 2018 outlook, S&P Global Market Intelligence predicted further market share gains for cable broadband, "mopping up telco's protracted transition away from copper." What does 2019 look like for the multichannel marketplace? "Turbulence" is a headline offered by market intelligence experts Tony Lenoir, Ian Olgeirson, Neil Barbour and Kamran Asaf.
SCAD Event Scores Its First Media Partner
The Savannah College of Art and Design (SCAD) has gained the attention of the television industry over the last seven years for its staging in Atlanta of what has become an annual signature event celebrating the TV industry. Now, it has its first-ever Official Media Partner for SCAD aTVfest.
Nexstar Widens Its Eight-Year Comscore Partnership
Since the start of 2019, Comscore has been aggressively signing up clients for TV measurement who have expressed displeasure with Nielsen's ratings data. Gray Television has been most vocal about its dissatisfaction with Nielsen. Now, Comscore announced it has expanded its relationship with Nexstar Media Group.
Gray Stays With ABC In All 25 Markets
The Mouse House is tickled pink over a Gray deal. Gray Television has entered into multi-year agreements with the ABC Television Network that extend and renew the network affiliations for all of the company’s affiliated television stations.
The Fed’s Economic Outlook: Direct Delivery To CFOs
The senior economist and economic advisor at the Federal Reserve Bank of Chicago will offer the opening keynote and present his economic outlook at an upcoming event specifically tailored to media industry financial officers set for early March in Fort Lauderdale.
A Wieser Look At ‘New FOX’
With yesterday’s release of data associated with what many are calling "New Fox," analyst Brian Wieser reviewed incremental information about the business that will remain post the sale of 21st Century Fox to Disney. This led Pivotal to update its model on a preliminary basis and revise its price target.
This Affiliation Renewal Is As Easy As ‘ABC’
There'll be no "great affiliation switch" in nine markets in which the company formally known as Gannett owns ABC-affiliated TV stations. The affiliates comprise 7% of ABC's national reach.
Are Kids Getting Too Much Screen Time?
Here's something eMarketer considers to be "an anomaly of the digital era": While few children have smartphones of their own or participate in the social networks that teens and adults are heavily involved in, they certainly get a lot of screen time. Is this an alarming addiction?
‘No-Nonsense’ Multicast NewsNet Bows, Minus SoFla
Some 18 markets across the U.S. already have access to a traditional all-news TV network airing on LPTVs and digital multicast channels. However, it didn't make its expected debut in West Palm Beach due to the sale of the Class A to one of the fastest-growing station ownership groups in the nation.
Gray Completes Its Raycom Media Merger
For the last time, we present to you the Raycom Media logo. That's because Raycom no longer exists -- it has been officially swallowed by Gray Television in a merger making it the No. 2 broadcast company in the U.S., pending Nexstar's merger with Tribune Broadcasting.
CBS, Nielsen Start New Year With No Ratings Pact
While no statement has been released by CBS, RBR+TVBR has confirmed the absence of a ratings contract between the company's networks and Nielsen. It could put comScore in a position to gain -- and make it more of a true rival to the nation's dominant audience measurement and data provider.














