TV Ad Spend On NFL Telecasts Enjoys Year-To-Year Surge
Brands in 2019 spent more than $4.2 billion on TV advertisements during NFL games, representing a 14% year-over-year increase. The findings from MediaRadar also show that more than $1.7 billion has been spent on TV advertising during the Super Bowl over the last five years. Which companies were the top spenders? We've got the answer.
SoFla Fed Head Tapped For CFO Summit
The VP and regional executive at the Miami Branch of the Federal Reserve Bank of Atlanta will serve as opening keynote speaker for the Media Financial Management Association’s 2020 CFO Summit. Her address is poised to focus on what the Fed is watching now — something media industry C-Suite executives other than the CFO may wish to take note of.
BlackRock Takes A Bigger Chunk of TV Company’s Stock
"The world's largest asset manager" has disclosed to the Securities and Exchange Commission that it has snapped up a sizable percentage of publicly traded stock associated with a media company that recently shed all of its radio properties and canceled the Pickler & Ben syndicated TV program in order to focus on being a station operator.
A Big Dividend Bump Comes For Nexstar Shareholders
Nexstar Media Group shareholders who are awaiting a big benefit from holding the TV station owner's stock through its merger with Tribune Media are poised to receive a significant bonus from the Dallas-based company.
Bayou Moves For Gray Lead Corrente To Top ‘VUE
Ronna Corrente has been promoted to the role of GM at Gray Television's FOX affiliate in New Orleans. This results in a new GM of the CBS affiliate in Baton Rouge, where Corrente previously worked.
TV Attribution Best Practices Study Launched By CIMM
Ahead of next week's CIMM Summit, the Coalition for Innovative Media Measurement has brought to life a TV Attribution study, in conjunction with Janus Strategy & Insights and Sequent Partners. It looks at how different TV data inputs vary and impact attribution results, in order to define best practices for better representation of TV in attribution models.
TV’s TIP Initiative Gains Momentum, Adds Members
The TV Interface Practices (TIP) Initiative, the media industry group promoting open interfaces to streamline local broadcast TV advertising transactions, is cheering new developments as systems providers begin delivering what the TVB-associated group says are economic benefits to buyers and sellers through increased automation.
The BBC’s Own ‘Brexit’: A ‘Reshaped’ News Division
As the U.S. radio industry continues to discuss widespread programming and on-air job losses at the nation's biggest owner of AM and FM stations, the BBC has launched a plan designed to reach a $104 million savings target within two years by slashing its BBC News budget. The result: hundreds of job losses.
Retired Alabama Teachers’ Steady Gray Area
The Teachers' Retirement System of Alabama has made its mark in recent years for what The Wall Street Journal recently called its "alternative investments." Such investments include one of America's top TV broadcasting companies.
Nominations Sought For MFM’s McIntosh Memorial Scholarship
Now in its eighth year, the scholarship will cover registration for two recipients attending Media Finance Focus 2020, the 60th annual conference for MFM and its BCCA subsidiary, the media industry’s credit association.
Will TEGNA’s Q4 Results Bump High-Flying Shares Even Higher?
TEGNA's Q4 performance could greatly determine whether or not the company's publicly traded shares continue their best performance since fall 2015. At the same time, investors are likely eager to get any sort of insight into how Soo Kim and his Standard General fit into TEGNA's future -- if, at all.
Another Big Money Week For Bloomberg
If dollars meant votes, a former New York mayor would be in the driver's seat. That's because the big-dollar activity at spot television from the Mike Bloomberg for President campaign tops 'em all, coming in ahead of even GEICO -- the most prolific user of spot TV there is today.
From ‘Small Market’ To Sales and Management: A New SMTE Focus
The Small Market Television Exchange is no more. That's because it has a new name, as part of an effort to widen its attendee base and provide what the NAB calls "enhanced programming for station staff serving in a variety of functions."
Attracting Advertisers To Big Tentpole Telecasts, And Counterprogramming
Despite the argument that the viewership for awards shows and other major TV events is declining, advertiser demand for tentpole events is still high (as seen with Super Bowl inventory selling out even earlier this year, for example). However, according to one data analytics pro, brands aren’t always getting it right – especially when it comes to the right timing and audiences of these events.
Nexstar’s New L.A. Station Drafts Drafs As VP/GM
Twenty-four hours ago, Nexstar Media Group founder and CEO Perry Sook was the star of the show during NATPE Miami's TV-focused summit in a conference room ensconced deep inside the Fontainebleau resort. Who knew that the now-largest broadcast TV station owner in the U.S. had just decided who will succeed the retiring Don Corsini at its big L.A. property.