TV/Cable News

Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory.

Google’s GNI Innovation Challenge has selected one of the nation's leading broadcast TV companies for $200,000 in funding to support a multi-platform journalism project focused on health disparities in the Mississippi Delta and Appalachia regions of the U.S.

Local Now, a subsidiary of Byron Allen’s Allen Media Group, is available across a portfolio of OTT, CTV mobile, and TV platforms. As of today, it is also available on one of the nation's biggest MVPDs.

For Nielsen Holdings, Wednesday was "Investor Day." It was also the day the company formally unveiled the "new Nielsen," with a "detailed view of its focused growth strategy and medium-term financial framework" on display.

NBCUniversal is expanding digital inventory and audience targeting capabilities to local marketers across the nation by bringing its recently launched NBC Spot On platform under the NBCUniversal One Platform trading model. This, it says, is the next way it is scaling its offerings, opening up its audiences and assets "to even out the playing field for all marketers."

In support of a goal to preserve a vacant channel for use by white space devices and wireless microphones, the FCC in 2015 proposed rules for TV stations applying for a new, displacement, or modified facility in the television band. Now, largely due to "other actions" the FCC has taken to support white space devices and wireless mics, the docket has been terminated.

Byron Allen and his team are busily preparing for the transition, scheduled for Dr. Martin Luther King, Jr. Day, of recently acquired digital multicast network Light TV to the latest offering to target Black TV consumers. It extends a brand already serving as an integral part of Allen Media.

In addition to forming a soon to be named MVPD committee and conducting special MVPD-focused keynotes and sessions during the NATPE Virtual Miami conference, scheduled for January 19-21, 2021, a December 15 kickoff event is in the works.

A new Pew Research Center analysis explores how best to measure public news consumption – asking, which current survey practices work well and where might changes be in order?

A coalition of organizations and lobbying groups including the NAB have formally written to the CDC Advisory Committee on Immunization Practices with a plea that journalists providing "critical and essential functions in their communities" be included in early phases of COVID-19 vaccine deployment.

In the Hollywood trade publications, it's taking its lumps, as Disney engages in a reduction in force that includes not only television production but also the closure in early 2021 of its Radio Disney operation. On Wall Street, it's a bit of a different story, and none other than noted analyst Michael Nathanson is gushing over the Mouse House.

On Wednesday, December 2, one of the nation's largest broadcast TV station owners quietly flipped the switch firing up the first ATSC 3.0-powered transmissions for one of its over-the-air television properties. As such, Tallahassee is the first market where Gray Television has a NEXTGEN TV operation in place.

"A renewal and expansion agreement" is now in place that will see Gray Television use Comscore measurement services "for the vast majority of its market footprint." Comcast EVP Steve Walsh says his company "looks forward to continuing to help drive their stations' revenue and profit."

A full-power television station owned by Illinois-based Quincy Media, Inc., has escaped a financial penalty for its failure to comply with the limits on commercial matter in children’s programming.

It appears that the dollars may begin flowing back to disgruntled sports pay TV subscribers in a year where live sports took a severe hit from the COVID-19 pandemic. Bloomberg reports "more than $1 billion" in the form of refunds and credits will be issued as compensation for the many pandemic-related sports cancellations seen in 2020.