TV/Cable News

Analyzing billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform, the report uncovers insights on incremental reach and how to best approach converged TV strategies.

From 2006-2010, he served as the financial controller of CBS Boston, comprised of WBZ-4 and MyNetwork TV affiliate WSBK-38. Now, ViacomCBS has chosen this company executive to serve as the successor to Mark Lund by taking the President/GM post for the stations, and its CBSN Boston OTT-delivered all-news offering.

"The Gauge," Nielsen's recently created monthly total TV and streaming snapshot, has just released its latest data portrait, reflecting the month of September. Here's the good news for broadcast television: the share of total TV viewing saw a 2% increase. Now, for the not-so-lovely news

The first worldwide 24-7 live linear video channel dedicated to the growing E-Sports arena has partnered with an independent provider of personalized sports data and gaming visualization to help bring greater value for both fans and, importantly, sponsors.

Bob Ellis was named Vice President and General Manager of Graham Media Group's flagship station in Detroit earlier this year. Now, his successor in Jacksonville has been named by the company led by Emily Barr. It's a woman who was once an English teacher in Dayton, Ohio and began her career at WHIO-7, the market's dominant TV station.

New York Festivals Television & Film Awards has revealed the 2021 Storytellers Gala award-winners. World-class work created by global storytellers from 40+ countries was honored at the October 12 Storytellers Gala, a virtual event due to the cancellation of the 2021 NAB Show in Las Vegas.

The next-generation digital television signals, which offer improved sound and picture quality for consumers along with new revenue opportunities for broadcast media, make their debut on Tuesday in Hartford.

A "real-time platform" for measuring the business and brand impact of cross-platform television advertising has agreed to purchase a real-time television ad measurement company that specializes in products for D2C and direct response TV advertisers.

While many broadcast media leaders lament how the "GAFAN" group of digital media Goliaths have grabbed dollar after dollar from their over-the-air stations, resulting in advertising challenges, it turns out that the top brand using Spot Television for the week ending October 10 is one of those "GAFAN" giants.

The latest Media Monitors Spot Ten Cable report is out, and it shows brand stability across the rankings by play count. The report also shows that two brands that have been active in the past at Spot Cable are now back in a big way, thanks to new campaigns.

In mid-August, RBR+TVBR first reported on the purchase of construction permits for low-power television stations located in the Southernmost City in the United States and in the heart of the Coachella Valley, respectively, by The E.W. Scripps Co. That deal, brokered by Bob Heymann of the Chicago office of Media Services Group, has just closed.

"Video cord cutting is expected to strip nearly $33.6 billion in annual revenue from traditional U.S. multichannel services" by the end of 2025. That's according to a report released this week by Kagan.

Nielsen, which offers streaming content and ad measurement in its role as the nation's dominant ratings and consumer data supplier, is congregating its streaming measurement tools under a single platform. This, Nielsen explains, will include both ad-supported and subscription-based service models across content, ads and platforms.

“We’ve seen a significant increase in streaming throughout the past year — with ad-supported content, in particular, generating incredible growth,” said Iván Markman, Chief Business Officer of Yahoo. This explains why the heritage online brand has expanded its partnership with FOX Entertainment's AVOD service known as Tubi.

The organization that represents some 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other entertainment and media professionals has reached a tentative three-year agreement for a new contract with the NBCU unit.