Nielsen, Lilly Renew Ratings Vows As MRC Offers ‘DAR’ Update
The deal signed by Lilly Broadcasting includes Nielsen Scarborough, and incorporates not only the Erie and Elmira-Corning, N.Y. stations Lilly owns but also "WSEE-CBS," the satellite-delivered CBS affiliate serving Puerto Rico.
LG x iSpot Deal Bumps A TV Measurement Panel
Starting Jan 1, 2022, pure-play measurement company iSpot will be able to use the 20 million device footprint from LG Ads Solutions. The cross-platform TV ad measurement company, which offers real-time data to its clients, could use the intelligence to compete against both Comscore and Nielsen — or at the very least augment their audience measurement information.
What’s the Dollar Intake For The Top Ad-based Streaming Platforms?
Just how many dollars have been generated in the 12-month period ending September 2021? Kantar has the answer, and the figure is in the $3 billion range. One AVOD platform gets the majority of those dollars.
With Gray’s Meredith Merger Done, Hornfeck Takes Tucson
In November, Gray Television revealed its new local leadership slate, which outlined who would be leading a host of stations it was acquiring from Meredith Local Media. Among those changes was the move from Southern Arizona to Mobile, Alabama of Eric Duncan to take the GM position of FOX affiliate WALA-10. Now, Gray has decided who will succeed Duncan in Tucson.
New Media Trading Currency for 605
The TV and cross-platform measurement and analytics firm founded by CEO Kristin Dolan has launched an independent media trading currency that the company believes offers an alternative to ... you guessed it ... Nielsen. As 605 sees it, it is designed "to underpin advertising transactions between partners on the buy-side and the sell-side."
Philip Falcone Adds To Sovryn Stable
The man who once led the HC2 Station Group and is now at the helm of Sovryn Holdings has just signed off on the latest purchase of a low-power television station. It's a sign that Philip Falcone desires a second stab at building a group of properties that can benefit from broadcast internet and the non-broadcast rewards that come with ATSC 3.0 technology.
Hearst Embarks On Weather and ‘Climate Impact’ Initiative
Given the importance of "Forecasting our Future," Hearst Television on Monday said it is moving forward with a group-wide initiative "to address issues Americans face in navigating changing weather patterns and their impact on local communities and economies."
Another Big Week For Walmart At Spot TV
With Christmas just two weeks away and time running out to get gifts, one big-box retailer has committed to outdoing all competitors with respect to its television commercials. And, that heavy activity can be seen across Spot Cable and Spot Television.
Black News Channel Reaches Carriage Agreement
A news network dedicated to covering "the unique perspectives, challenges, and successes of Black and Brown communities" has secured its latest wide-scale distribution agreement. As such, subscribers to one major MVPD will now have access to the channel led by President/CEO Princell Hair.
No Hitchcock Mystery, Here: A Capitaland Move Is Made
Since March 2015, he'd been the VP/GM of TEGNA's FOX and The CW Network affiliates serving the Constitution State. Now, he is joining Hubbard Broadcasting to take the top role at the NBC affiliate serving New York's Capital District.
Plan Now For NYE Pre-Event TV Coverage
In three weeks, New Year's Eve will be here, ushering in the end of 2021. If your TV station is planning their on-air, online and social coverage of New Year’s Eve, perhaps this year’s official Times Square New Year’s Eve content, courtesy of Countdown Entertainment and the Times Square Alliance, is of interest.
A Marquee Choice For COO When Gray Calls It a Day
He's been VP/GM of TV stations in Palm Springs, Calif.; and GM of News-Press & Gazette Co. stations serving Columbia, Mo. He's also been associated with such stations as WTTG-5 in Washington, D.C.; WBFS-33 and WCIX-6 in Miami; and KPHO-5 in Phoenix over a career that spans 41 years. Now, he's working for Brian and Pat Lane.
‘Protecting Community Television Act’ Resurfaces In Congress
A pair of House Democrats have teamed together to reintroduce legislation that they say is designed to ensure that community television operations continue to receive the resources they need to educate and inform viewers in the cities and towns where they operate. Companion legislation was also introduced by a pair of Democrats in the U.S. Senate.
OpenAP Launches Cross-Platform Measurement For TV
Advanced television advertising company OpenAP has brought to market a new cross-platform measurement framework backed by national TV publishers that is designed to provide advertisers with more choice in measurement tools. How so? XPm can help facilitate "an open and independent measurement ecosystem," OpenAP says.
Global SVOD Churn: Opportunities for Over-the-air TV?
When it comes to hot topics in the video entertainment world, SVOD is perhaps tops. For 2022, Deloitte predicts that with U.S. and global streaming services continuing to expand, the amplified competition "is creating abundant consumer choice and accelerating churn." As a result, Deloitte predicts that in 2022 at least 150 million SVOD paid subscriptions will be canceled worldwide, with churn rates of up to 30% per market. Is this an opportunity for over-the-air TV?